Roaming Grind

Roaming Grind sells and markets its products at various food
markets in South Africa. In order to reach a wider audience, the company's identity change is to make it cooler and more modern. Its prices are also attractive to students, but its branding is not eye-catching to younger groups.

The company's target audience which I would like to make is young students, who are constantly on social media and want to see more posts about Roaming Grind. By making its brand Instagramable, it can reach a wider audience and increase its exposure.