How to Brief a Designer in 10 Minutes

One of the biggest frustrations for both clients and designers is starting a project without a clear brief. A strong design brief doesn’t need to be long, it just needs to be focused. Here’s how you can brief a designer in under 10 minutes and set your project up for success.

1. Start with the Basics
What’s the name of your brand or project? Do you already have a tagline or slogan? These are the first pieces of information a designer needs to know.

2. Define Your Goal
Is this logo meant to modernise your brand, attract new customers, or create consistency? Clear goals guide creative decisions.

3. Identify Your Audience
Explain who your brand speaks to: young professionals, eco-conscious consumers, luxury shoppers, etc. This helps the designer shape a look that resonates.

4. Share Inspiration
Provide 3–5 examples of designs, colours, or styles you like. Tools like Pinterest or screenshots help visualise your preferences.

5. Be Honest About Budget & Timeline
Transparency avoids confusion later. Designers can tailor deliverables to fit your needs if they know the boundaries upfront.

Conclusion / CTA
Briefing a designer doesn’t have to take hours, with the right structure, you can do it in 10 minutes. The clearer your vision, the better your designer can bring it to life.

👉 Ready to brief me? Get a Quote and let’s start building your brand together.